Should Advisors us Online Directories


May 8, 2017 Facebook Twitter LinkedIn Google+ Latest News



There are many benefits associated with listing your RIA firm in an online directory. The more online business directories you can use to list your business the more benefits you will reap.  Many Advisors report success from using online directories like WiserAdvisor and NAPFA.org.  Other directories include investmentadvicedirectory.com , retirementadvice.directory, and financialadvicedirectory.us to name a few.  Here are some of the benefits of using online business directories to attract more assets and build your brand.

  • Exposure

Exposure is important for all business marketing strategies. After all, the more people who are exposed to your business the more people are likely to utilize your business’ services. If online visitors aren’t able to see your website or even know that it exists, then they probably aren’t going to contact your firm.  Listing your business’ website in online business directories helps your website to gain exposure. Thousands of people use online business directories every day to find things they are interested in. These are people who are actively searching for websites that are directly related to offerings.  They are already looking- all you have to do is make it easy for them to find you. online business directories will expose your business to more online visitors, which could increase traffic to your website.

  • Increased Traffic

There are several ways that online business directories can help you increase the amount of traffic your website receives. For starters, the more exposure your website has the more people are likely to visit it. But online business directories offer more than just exposure from potential viewers. They also offer exposure to the various major search engine crawlers like Google and even YouTube. This increases the chances that your website will appear on major search engine results pages, or SERPs, which will allow more people to see the website when they perform a regular search. Both search engine optimization exposure and exposure to more people who are searching for your website could result in increased traffic to your firms’ website.

  • Cheap Advertising

As a small business owner you already understand the importance of advertising. You know that it helps customers to find your business and recognize your name and brand. You probably have little room in your budget for more advertising right this moment. That is one of the major benefits of listing your business’ website in an online directory. online business directories are inexpensive to join and they offer a lot of exposure for the price. Some online business directories will allow you to list your business for free, while others will charge a minimal fee. Either way, you are getting a lot of exposure for far less money than you would spend on a TV or radio advertisement spots. More importantly, as a State or SEC registered Investment Advisor, the compliance requirement in listing your firm in online directories is far less than major advertising spots in the media.

  • Professional Appearance

You want everything about your business to look professional in the eyes of your customers. A professional appearance enhances your status and makes customers more likely to patronize your business. online business directories help you to look like a professional business. When an online consumer sees your business listing in an online directory, they will consider your business to be an authority on the subject and a professional place to do business. Unlike a search that is performed on a major search engine like Google, where there is little difference between the legitimate websites relating to a topic and the less than useful websites, online business directories are mostly legitimate websites. Online consumers are more likely to trust what they see on online business directories.

  • SEO Benefits

online business directories offer several search engine optimization benefits as well. Firstly, these online business directories offer you more inbound links. When an online visitor sees your website link in an online directory, they will be able to click on it and be instantly re-directed to your website. This is a great way to increase traffic. It is a great way to improve your status in the eyes of search engine crawlers too. The more backlinks that a search engine crawler can find, the more relevant they will rank your website. This is especially true of authoritative online business directories. Being linked to a major online directory, such as retirementadvice.directory  or investmentadvicedirectory.com are examples of specialized directories targeting the very consumers and clients you’re looking to attract.  Many of the specialized directories provide links to your website, ability for consumers to contact your directly or message your firm with interest, ability to include your firm in their favorites for follow-up or to share your listing with friends and family.

  • Increased Revenue

When more people are able to find your website it increases the chances that they will visit your website. When people visit your website they are more likely to purchase your goods or services. This means that online business directories can help you increase your revenue stream. online business directories are good for your bottom line.

  • Increased Brand Recognition and Customer Interaction

When an online viewer locates your website though an online directory, they are more likely to remember your business’s name and directly interact with it. online business directories can help your business stand out to customers as well. Overall, listing your firm in an online directory will help you to create a more comprehensive and effective online presence.

Listing your small business’ website with several online business directories will help more people find your website, whether they are specifically searching for it or if they are just browsing. In addition to gaining exposure, online business directories will provide major SEO benefits, which will help search engines find your site. Increased exposure and higher search engine rankings will result in more traffic to your website, which will result in higher revenue.

There are many different types of online business directories, from large global directories to small, niche and location-specific ones. Some examples of other types of online business directories can include reciprocal link directories, free directories, paid directories, Business 2 Business directories, theme-related directories, small business directories and many, many more.